Your brand deserves to stand out.
You’ve poured everything into your business, and you’ve built something incredible.
Now let’s tell your story.
Your story matters.
Every great business starts with a problem that needs solving.
Years of experience in your industry has helped you identify that problem, and through dedication and passion for your craft, you’ve created a novel solution.
Now you need to effectively communicate that solution to the right audience.
I can help with that.
What I do
I don’t come from a conventional marketing background. As a Universal Music songwriter, I learned the fundamentals of copywriting in the writer’s rooms of Nashville, LA, Berlin and London.
I utilise the skills of songcraft to help brands tell powerful, customer-first stories that cut through the noise and resonate with their target market.
How?
With these three steps.
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Through consultations, team interviews, and research, I endeavour to gain an intimate understanding of your business, and learn more about your passion for your craft.
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Through new or existing market research, I’ll dive into the drivers and pain points of your target market, and strive to answer one simple question - how does your product or service make their lives better?
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Conventional marketing tends to place the brand or product at the centre of it’s own story. Whilst this can work if you have a great product, there’s a way to build a much more potent and lasting message.
My approach places your customer at the centre of the story. I ask, what does your audience really want? And how does your product help them get it?
Your customer becomes the hero in their own narrative - and your brand or product is the one, crucial element they need to succeed.
Then we’ll implement your new value position.
From high-level website copy, to product releases, email comms and social media - I’ll help deliver this new message to your audience.